Interviewee: Mr. ShenHao, eBay China Marketing Director & Paypal China Faniancial Service Director. He has achieved great accomplishment in helping Chinese medium-small enterprises to develope international business.
Background: eBay International AG is engaging in enlarging China mainland market, especially in apparel industry. They established cooperation relationship with China Apparel Net in March,2009. It's a kind of strong-strong collaboration to aid Chinese medium-small enterprises in apparel industry to develope international business.
Interviewer: We heard that garment and accessories are well-selling products at eBay all the time. Can you explain it?
ShenHao: Yes, you are right. Garment and accessories are well-selling products at eBay all the time.Only less than auto and electronic consumable products.The turnover in 2007/2008 of garment and accessories at eBay is over 5billion USD.Especially in USA/ U.K /Germany/Australia, garment/shoes and accessories made in China are always the most welcomed products.
Interviewer: Have any Chinese garment enterprises sold their products at eBay at present?
ShenHao: Yes,there are some,especially from Shanghai and Gangzhou.
Interviewer: What is the average profit margin selling garment and accessories at eBay? Which market is most suitable for selling garment and accessories made i n China?
ShenHao: The average profit margin is 10%-50%. USA/ U.K /Germany/Australia are the most suitable for selling garment and accessories made i n China.
Interviewer: Would you like to compare eBay mode and other traditional international trade mode?
ShenHao: There are 5 distinctions:
(1) Cost of marketing: nearly zero cost of marketing at eBay with its large buyers' base;cost of marketing is very high with traditional international trade mode,such as attending fair
(2)Cost of manpower: 2-3 persons are enough to finish all work at eBay;while only a team can finish all work with traditional international trade mode
(3)other costs: lower costs in pakage,postage and broad band connect fee at Ebay mode; Office cost is very high with traditional international trade mode
(4)potential customers: there are 0.3billion potential buyers at eBay worldwide; you can only do business with local customers with traditional international trade mode
(5)much easier to finish a deal at eBay then at traditional international trade mode
(6)satisfied local sevice with eBay trade assistant
Interviewer: Under the finiancial crisis, how can eBay offer aid for medium-small enterprises?
ShenHao: With lower cost to develop overseas markets and build brand image at eBay.
Interviewer: What is your suggestion for those potential sellers at eBay?
ShenHao: (1)follow the market,know the market;(2)learn the operating skill of eBay, learn English; (3)deal with transcultural conflict skillfully;(4)honesty trade; (5)"Customer is God".
Interviewer: We heard that you had established cooperation relationship with China Apparel Net in March,2009. Why do you choose China Apparel Net as your partner?What is your collaboration plan?
ShenHao: China Apparel Net is the most influential portal in apparel industry in China. It is very reputable in China. We hope to offer another selling channel for garment enterprise in overseas trade. Our collaboration plan includes market promotion and training.
Interviewer: What other promotion plan in eanlarging China market do you have this year?
ShenHao: Online and Offline promotion; cooperate with other industry partners; aid university students to do business at eBay.
