Nowadays, China holds 65% of the sporting goods production in the world. Many famous international sporting goods brands chose to focus on China in the year of Beijing Olympics, not only because China is the global manufacturing center for the sporting goods, but also the major market.

Since then, some companies have opened large stores and offered good services in big cities like Shanghai and Beijing. They seem to reach a consensus to invest in the Chinese market.

It is forecasted by the China Stationery & Sporting Goods Association that as the Olympics motivate the interest of purchasing sporting goods among Chinese, the national sales of such goods will reach 80 billion in 2008 and China may become the second largest consuming market other than the States. Therefore, no one wants to miss the chance.