Stdawee take the lead in adopting strategic vision of “century brand achieved by design and culture”, supporting by the famous Chinese contemporary calligrapher Chen Ximing and well-known apparel designer Zeng Fengfei. So it opened a new strategic chapter of the brand –- “Spreading the featured products to the world, Winning the future by culture”. The company takes the management concept of “Practicality, Balance, Win-Win-Win and Dedication”. In order to create the fashion brand with abundant Chinese cultural connotation, they persevere in taking the culture as a guide and taking the design as the soul.

Emcee: Hello, this is CHIC2008 China apparel live program center. Today is the second day of CHIC2008, and there are many new points on this exhibition. This is the first time that men’s and women’s wear are packed in one exhibition. This time we are lucky to invite the head of Stdawee— Mr. Zhang.
Mr. Zhang: Hello everyone, I’m very pleased to communicate with you in this way.
Emcee: The fashion show of 2008’ spring men’s wear has been put on the Beijing Fashion Plaza yesterday. Can you talk about this show?

Mr. Zhang: The fashion show is the best show in recent years. My designer asked me how I feel, I said it was ten times better than before. That is the words in my heart. We have made fashion on China International Fashion Week for three consecutive years, and two times each year. We are always walking on the internationalization road, and also focus on the practicality of our products. We expect our clothing walk into consumers’ hearts, not only show on the arenas.

Emcee: As far as I know, the fabrics also have innovation. Could you introduce it to us?

Mr. Zhang: Yes. We combine the cotton, hemp, silk and some other high-tech and green fabrics. So the apparel will give us a strong sense of design and vogue.

Emcee: Our net friends want to know how do you control the quality.

Mr. Zhang: We design and make the third-party to manufacture. We have no factory but we can control the quality by the concept of professional. We select the classic manufacturers, and they are all specialized in production. I will don’t worry about weather I can produce best, and I can dismiss them if they are not good enough.