 The Helsinki International Fashion Fair and Shoe and Bag Fair are organised at the same time 19-20 August 2007. This combination gathers the whole fashion industry around Finland to familiarize with the spring/summer collections and trends for the year 2008.
In addition to the exhibition the fair offers fashion shows, lectures on trends, training for sales professionals and key note speakers.
”We believe that organizing these fairs together benefits all parties. The exhibitors meet a wide range of buyers and visitors get a comprehensive overview of the industry”, states Exhibition Manager Maaret Lindberg.
Swedish jewellery designer Efva Attling is a bold and diversified professional who speaks about the courage needed in creativeness. During her career Attling has worked as a model in Milan, Paris, London and New York, and has designed clothes for Levi's and H&M.
These days her works include designing jewellery, crystal glasses, frames for eyeglasses, and she has even designed a car. Playing with words and expressions is her trademark and speciality.
Kira Gluschkoff is a worldwide famous Finnish fashion photographer who got her initial experience of the fashion industry from the catwalks of Paris and Milan.
Gluschkoff has worked as a photographer for already a decade and her works can be seen in Cosmopolitan, Noise and Elle. In her address in the Trend Corner Kira Gluschkoff tells about her work in Finland and abroad unveiling what happens in a photo shoot and what makes a successful fashion photo.
Ecological thinking in fashion is on display in, for example, Design Your Action exhibition on social design. The exhibition is produced by Finnish, Namibian and Brazilian designers and handicraftsmen and it enforces themes of social and emphatic design together with fair trade in fashion.
Also speakers in the Trend Corner take a stand on ecological fashion. For example, Alex Nieminen lectures on how to use the ecological edge and ethical values as competitive advantage and efficiently in marketing. The programme in the Trend Corner also includes a panel discussion on ecological fashion.
Tailor Arman Alizad gives advice on meeting the fashion needs of Finnish men. Designer Jasmine Julin-Aro presents the latest news on smart clothing and wearable technology with the title “Design or Innovation?”, and Stylist Teri Niitti talks about accessories also from the viewpoint of boosting sales.
Susanna Vilkkula’s professional touch is again on display in the Collection show 2008 fashion shows which present the latest collections of the exhibitors for spring and summer 2008.
Launched in January, the Urban Look special area for youth and leisure time fashion brings fresh and youthful fashion shows to the event by Kalle Kuusela and Kristian Lindgren. Trends for spring and summer 2008 are introduced by Johanna Salovaara on her lectures.
The Trend Fabrik exhibition unveils the trends of the future with the help of different colours and fabrics and from the different perspectives of design by four young textile designers.
Visitors can deepen their professional knowledge at the fair. Shoe sales professionals are trained by Ari Arkia on the structure of shoe, materials, latest fashion and maintenance. Johanna Pursiainen from The Association of Fashion Retailers in Finland organizes training for fashion professionals.The training gives advice on promoting sales with the help of garments, interior decoration materials and colours.
The Young Designer of the Year is this year awarded for the 13th time. First organized in 1995 this competition is open for all students in fashion and the aim is to discover new talents, fresh ideas and solutions in design.
It also boosts the industry and encourages new talents. The winner receives a grant of 5000€ from the Finnish Fair Foundation, own fair stand at the Fashion Fair and the winner’s designs are on display at the fashion shows. Journalist Jaakko Selin is the chairman of the jury.
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