Chen Min, a well-known name in the field of apparel industry, has a clear understanding on the operation and management of different clothes brands as well as the trend and development of this
industry. Recently, he was appointed as the executive president of Shanghai International Fashion Federation. He is the particular person for making and carrying out any necessary decisions.
     
Chen Min introduced the activities of Milan Fashion Week China Day to the writer. He analyzed to the writer the key of success of the activities.
     
Milan Fashion Week China Day is a significant part of Chinese brands' travel: in abroad. It is a great chance to show the strength of our country.
     
Chen Min stated that they had considered the important position of Milan in the fashion industry before they decided to choose Milan Fashion Week as the stage of this activity. Milan Fashion Week is a top show all over the world. It demands great strength from the participators. It is a symbol of grade and level. Therefore, if we want to enter the international market, Milan Fashion Week is the bridge for us. But it will never be successful by the effort of one enterprise, one brand or one association. Look through the history, Chinese brands had tried to going out and participated in activities held in the top five fashionable cities of the world. However, few of them got success. Foreign people do not want to change their minds towards Chinese brands.
     
Therefore, we need a large-scale series activity to show the real influence of Chinese brands. Milan Fashion Week China Day gives Chinese brands a chance to act as a team so as to present us in a new angle. It is a great time for China and Italy. The leaders of two countries had made
friendly visits to the other country. Thus, it would be the best time for us to join Milan Fashion Week.
     
Italy-China Fund has played a very important role for Milan Fashion Week China Day. Italy-China Fund, an organization aiming at improving the communication and cooperation between Italy and China, consider more on the relationship and mutual benefits of two countries. It is with the great support of Italy-China Fund that Italy and China can reach Win-win situation. At the very beginning, Milan Fashion Week was unwilling to give approval for us. But Italy-China Fund, acting as a third person, has convinced the related organizations. After all, China owns many advantages, such as strong manufacturing ability, talented people, advanced technology and
the potential market. China will give great surprises to the whole world.
       
Milan Fashion Week China Day, a big show in Milan Fashion Week, is completely different from
a simple release meeting or economic trading. It is a springboard for China to hold other large-scale activities in the world. It is not only a temporary cooperation between Italy and China, but also a long-term relationship between the two countries. Milan Fashion Week China Day opens a door for China to join all fashion shows in Italy. Chinese brands are able to develop European market as well.
       
For this first attempt on both countries' apparel industry, Italy pays great attention to the development of China Apparel Industry. In addition, Italy wants to make further cooperation with
China. It hopes to extend the influence of Milan Fashion Week in China. Milan Fashion Week China Day is a big chance to introduce Chinese products to Europe.
     
"There are totally 30 people visiting Milan this time, coming from 8 enterprises, brand representatives and the organization. We want to make it a successful activity so as to strengthen the relationship between Italy and China. We also need to visit and learn from other cities in Europe, like Paris. "Chen Min said, "it is a foundation for Chinese brands entering Paris." It is predicted that people in Milan, Paris and other fashionable centers in the world will see Chinese
brands in the near future. "We gained precious experience from the negotiation with Milan. It would be a great help to start businesses with other fashionable centers~"
     
Milan Fashion Week China Day is a good beginning for the cooperation in apparel industry between Italy and China. It is also a great driven force for Chinese clothes brands entering the world and constructing its own business all over the world.