In the morning of April.5, the general editor of British WGSN Co. which is global leading online fashion trend expert issue top ten trend of global vogue industry and consumption pattern in Beijing for first time.
Vogue impact
Followed with the increasing change of trend at unprecedented speed, retailer reply to fashion changing quickly at increasing speed ,which bring the innovation: lunch market more quickly, innovate product more quickly, answer to market more quickly, all of which is the future of fashion industry.
Two parallel source pattern
Occident retailer is adopting two source pattern, that is: purchase vogue product in the area near to distribution outlet while purchase other basic product in further area (such as Asia).
Surge of new momentum---China, India, Brazil
These new-born momentum surge in area and global economy tide are challenging new fashion market and change international vogue business operation pattern. To grasp the opportunity in fierce competition of fashion industry, China retailer must face one challenge of improving marketing strategy, the standard of commodity communication and design technique.
Brand objection—get higher profit
Fashion industry must own and explore their own brand, familiar to marketing strategy. Brand construction need time as well as the excellent quality and long-term strategy eyesight, all of which is worth to be cost.
New marketing weapon—being the pioneer of number science and technology
Internet provide customer with more communication channels in fashion circle and explore a new consumption group. It is one top media issue global instant information just as the tribe with pertinence as well as the blog established for those people favor tasting tea. Internet have not only high flexibility but also wide-using.
Persist development and enterprise lability
To build an active and healthy public image, enterprise must have accountability in manufacture, material sourcing, environment etc. This topic become more important with the time passing, all vogue enterprise must consider this problem.
Life style of fashion fighting
From Mobile phone to MP3, customer transfer the attention from fashion circle to technique product, all of which is a huge challenge to traditional fashion industry. It means grasping market through continual creation, even produce the fashion followed with technique tide.
Increasing consumption sense
Consumer become more and more prudence. They will place the order after comparing the product in different purchasing network when they purchase product. Knowing market orientation as well as marketing measures well, they respect the customer.
The appearance of crossing customer
Coming the new consumption generation, who favor matching luxury Luis. Wendon with discount price vogue product . Consumer not only purchase vogue & luxury high grade product, but also choose low price pretty street product. Matching luxury product with low price one is a new layout trend.
Asia become the new momentum of design and fashion culture
Future belong to Asia, a round of stirring Asia fashion sweep global. In the influential area of Occident, Asia healthy food, such as green tea and Asia spa recuperating scenic spot is in the fashion in global. Besides, China cinema such as <<Hero>> directed by Zhang Yimou become the champion of ticket office in Occident .
Roger Tredre, general editor of WGSN Co. consider :"The high-speed development of China economy and 2008 olympic games in 2008 will be held in Beijing attract unprecedented global attention, in the meantime, we also agree that Chinas unique folk culture, fashion tide, design as well as orient factor attract the eyesight of global deeply". Mr.Tredre show that grasping industry dynamic and operate it will contribute to improving profit increasing percent highly.
As a global leading online organization for research, trend analysis, providing information, Worth Global Style Network is the leading enterprise service for world fashion industry. What surprised is that this is the first time when WGSN decide Beijing as the venue of global fashion show, this important act impose deep influence on global fashion industry and consumer.
Background introduction: about WGSN
As a global leading dealer who offer the service of online anticipation of fashion and tide . WGSN provide updated specialized fashion message for global fashion capital. Emap—one top media company coming into the market subject to WGSN is regarded as most active and most successful online network company.
To meet customer’s demand, hundreds creators and editors subject to WGSN run through all fashion capital and weave powerful job web with senior special reporter, camera man, researcher, analyst and fashion observer, search for new-opened fashion stores, stylist, fashion brand, fashion trend and business innovation.
The main companies will subscribe WGSN service to obtain updated world fashion message. The headquarter of WGSN is in London, its office in New York, Hong Kong, Seoul, Las Vegas, Melbourne and Tokyo.
If you want to know more WGSN information, please visit www.wgsn.com or contact consumer manage—Eric Lam.
