On February28, China Fashion Association leading China ten top famous brands take part in China Fashion Show for 06/07 A/W. The brand take part in this show including: white-collar, Baoxiniao, Napajia, Oubao, Metersbonwe, Dancing with wolves, Liwai, Shanshan, Sifan, Younger.
This fashion show researched by experts and participated by top brand can not only point out the direction of fashion consumption through presenting its esthetical vision feat, but also offer a set of market forecast instruction for China fashion brand enterprise.
After experts’ research and top brand’s probing, the topic is stated as"Enjoy yourself, please others". With this topic, ten brands interpret five subjects –business travel , avant-courier street, structure sports, civilization fashion, folk art ,show vogue fashion product leading trend to China fashion industry and vogue customer and bring the upcoming fashion and modern thoughts to mass.
Fashion trend is one wearing trend aroused by major customers’ certification as well as a society phenomenon reflecting the inclination and demanding of numerous people, embody time spirit, life style, sentiment taste and worthiness conception. One obvious trend for modern fashion is that its renovation period is shortening continually while popularity become one important character of fashion consumption. Therefore, global development countries pay much attention to fashion and its forecasting research, issue fashion trend at scheduled time to indirect the manufacture and cost of fashion in modern countries and areas.
Occident have the fashion economy keep ahead of China as well as mature fashion trend feeling. With its infection for years, Chinese wearing style influenced by market orientation, society culture and geography climate etc show a suitability , especially the mistiness and diversity emerging with fashion trend. In the meantime, the research team for China fashion brand get into sea while fashion industry appeal to the interpret and express of fashion trend and research.
Today, Chinas fashion consumption have spanned the elementary stage following "HK, Taiwan fashion", "Occident fashion","South-Korea fashion" and not be imitative of foreign wearing style any more , more and more consumers pay attention to"individuality" and"taste". The above status lead China fashion consumption to sensibility period from rational one with the mature of consumption market. The trend forecast is on demand while its result is imperative to be issued by China fashion association.
Shoulder heavy responsibility---"China fashion trend issue"restart
China earliest fashion trend research sourcing from "seventh five years plan" national key tackle item sanctified by National Science Committee in 1986 play a leading card in China fashion trend research. After research and issuance, this item have past national appraisal and be issued for 28 times during 1990-2000, have brought influence at home and abroad , established a set of basic research construct and work system. After 2000, the fashion trend studio founded by Miss Wu Haiyan succeed to the fashion trend topic in fashion meaning and research measures and have studied for ten times in five years. This year, considering the maturity of China fashion economy and China fashions urgent demanding on upgrading brand and development, China fashion association trim the research content and proceeding on the basis of previous research frame ,extend previous research for fashion trend in the form of integrating theory and practice, promote the systemic means by market research, research team cooperation, expert meeting, brand issuance etc, especially adopt the measures of brand suit issue to develop former research category to make trend anticipation more market-orientation, practicality, offer China fashion brand the trend content be easier for reference .
The leading brand not only present a orientated general description in color fabric, fashion pattern, whole style , but also deliver the interpret of the coming brand propagandize for China fashion brand and fashion trend s realization.
During CHIC2006, ten top slopwork brands with big influence in China cooperating to hold "China fashion trend for 06/07 A/W issue" will be an important landmark for China fashion industry fashion trend forecasting stepping into maturity. Since this year, "China fashion trend issue" will play its role in directing China fashion brands marketing orientation and push consumption trend.
